TIFF is the gold standard file type for print production. It saves photos with full lossless quality and supports layers. The downside is file size — a single TIFF photo from a DSLR may reach extremely large.
When you need to share or publish TIFF files, changing them to JPG greatly decreases image weight keeping excellent visual quality for most purposes.
TIFF files are simply too large for shrink tiff to jpg everyday sharing. Email providers have attachment size limits. Social media platforms apply maximum sizes. Online stores perform poorly if photos are unnecessarily large.
The process decreases image sizes by up to 95 percent depending on the file complexity and export options. Making files easy to send and suitable for web.
Photography professionals typically keep a TIFF or RAW archive for professional use, and export JPG files for client delivery.
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